Yesterday Airbnb announced their biggest change in a decade, positioned around flexibility. It does make sense. These days the world of work is all about flexibility and why shouldn’t the same be true for the world of travel. “People are more flexible than ever about where and when they travel. To help them take advantage of these new possibilities, we’re introducing our biggest change in a decade – including a completely new way to search, a better way to stay longer and an unmatched level of protection.” https://lnkd.in/eANnd6Ye I am interested to see whether hotels will respond to this move with similar offerings and positioning or whether they will follow their own path. #airbnb #travel #hospitality #positioning #brandmessaging #traveltech #hotels Airbnb
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Is “elevating” a new buzzword?🐝 I've seen it three times already this morning! The kind of word that, through overuse, loses all the impact it was intended for. What words are triggering your buzzword alert these days?🤓 #productmarketing #marketingstrategy #positioning #messaging #contentmarketing
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Mirror, mirror on the wall, who’s the smartest of them all? Reid Hoffman is talking to his digital twin on all things AI and figuring out who of the two is more articulate. Fascinating watch! #ai #artificialintelligence #technology #startups #digitaltwin Fortuda
Entrepreneur. Product and Business Strategist. Investor. Podcaster. Author.
Can talking with an AI-generated version of myself lead to a deeper awareness of how I think? That's what I wanted to find out as I continue to explore the latest AI technologies in hands-on ways.
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Eyeing the new oil: Saudi Arabia enters the AI race with a $40 billion investment fund plan #ai #artificialintelligence #investement #aistartups #saudiarabia
Follow me to learn how you can use AI to 10x your productivity. Powering the Fastest-Growing AI Newsletter 📈 | Elevating Profiles and Businesses 📊 | DM for Promotion Opportunities 🔥
BREAKING: Saudi Arabia 🇸🇦 is set to become the world's largest AI investor with a new $40 billion fund 🤯 The fund, powered by the Saudi government, will invest in AI start-ups and the related technology necessary to power the AI revolution, including chips and data centers. The Middle East is poised to be the key global financier for the next big AI companies. Semi-conductor chips have been called the new oil, but the Middle East has a lot of oil, and a lot of cash from said oil profits. With Aramco generating ~$400 billion in profits over the last three years alone, Saudi Arabia is now looking to deploy those riches into AI and tech. This is a staggering move that could have a major impact on the future of technology. #ai #mena #saudiarabia
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As we can see the ease of implementation is either first or second priority for all types of companies looking to buy tech products/solutions, BUT this hardly gets reflected in product marketing messaging or sales enablement materials targeting them. These are mostly about features and benefits. I've been talking about it for ages, but particularly since undertaking detailed buying persona research for a company selling rather complex software. I was talking to decision-makers and nobody really mentioned costs (I wasn't selling anything to them and this is why they might have been honest 😊), but almost everyone mentioned implementation. And it is understandable: who wants to pay and then have implementation problems lasting months and months.
Software AEs: Pull a list of your closed-lost opportunities in the last 12 months. How many did we mark "price" or "budget" as the reason code for the loss? Price/budget objections are often an easier way for the prospect to tell us - "I don't think this software will be as easy to implement, or as valuable, as you're making it out to be". It's why cost is #10 for SMB & MMKT, and absent from the top 10 list of ENT buying considerations. Buyers know the phrase, "no budget", will get us to leave them alone. A few months ago, G2 released their Software Buying Behavior report (that's where I got the data below). Here's how I'd use this G2 graphic, post-demo, in a conversation with a software prospect: Step #1 - Crop the image to the column that reflects your prospect. Step #2 - Copy/paste it on a slide, and title it "Elephant in the Room" (title credit: Amy Hrehovcik. She shared that slide title with me when I interviewed her on the Challenger podcast and I loved it.) Step #3 - Say, "Let's address the elephant in the room. Often, I speak with executives at SMB/MMKT/ENT companies who like our solution, but have very real concerns like those you see listed here. Which ones mirror what you're thinking right now?" Here's why: This data shows the buyer it's the norm to have these hesitations. It makes it normal for the prospect to admit they have them, too. We're showing the buyer we aren't a happy-eared rep. We know that liking our solution isn't enough for to buy it. The best Sales convos happen when we stop trying to convince the prospect to buy, and start having open dialogue around what might make them NOT want to buy. They key here is - don't treat these as objections to "handle". Seek to understand where the concern is rooted (past experience? flawed belief/assumption?), before jumping to address it. Our ability to listen + maintain objectivity will dictate how much our prospects tell us the truth.
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I was never too good at doing nothing. Time to upskill!😀
This Hilarious Ad campaign isn't just a laugh; it's a satirical nudge to reevaluate our relationship with downtime in the age of automation. It implies that as AI takes on more tasks, our value might increasingly be found in our capacity to unwind and enjoy life's simple moments—skills that, ironically, we might need to relearn. “Nothing University” cleverly uses humor to reflect on our technological anxieties, suggesting a future where doing nothing isn't lazy but a luxury. It’s a concise, poignant reminder that in our fast-paced, AI-integrated world, perhaps the most radical act is to just be. What do you think? Discover the latest breakthroughs in generative AI and NVIDIA technologies from subject matter experts at #GTC24 March 18-21.. Join online https://bit.ly/3v5Or2L #artificialintelligence #chatgpt Credit Cadbury
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Do you still carry cash? Technology empowers us, but can also make us vulnerable. My trip to the local Sainsbury's today was stark evidence of the latter: the contactless payment system of one of Britain's biggest supermarket chains was down. Chip and pin didn't seem to be working either, so it was cash only. It was a bit chaotic on the shopping floor. I don't even want to imagine what it was like for the IT team. PS: I left empty handed - had no cash on me. #technology #technologynews #retailtech #softwareupdates #cashlesspayments #cashlesssociety #contactlesspayments #cybersecurity #sainsburys
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The other day I had a prospecting session with a potential client. They had a very clear idea of what they wanted from me - a marketing funnel for their new product. And they wanted me to tell them how I would measure its effectiveness and deliver desired outcomes. The expectations were loud and clear. The product offering though, less so. It took half an hour of detailed and specific questions before the product and its benefits started shaping up into something one could understand and digest. If you cannot explain what you are selling and its value, don’t waste your time on the funnel as it needs to be fed with something your target audience can understand and get interested in. Start at the beginning: positioning, messaging and value proposition. These elements lay the foundation for effective marketing funnels and meaningful campaigns which stand a much better chance of driving your prospects to a purchasing decision. #productmarketing #marketingstrategy #positioning #valueproposition #salesenablement #funnelmarketing Fortuda #gotomarket #gotomarketstrategy
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Ooops. I did it. I made ChatGPT hallucinate. And over what? The word “generate”, for which I asked it to provide synonyms. One would have thought that of all the words to choose from this should be one of the least problematic for ChatGPT (aka ‘Generative Pre-trained Transformer’). I guess it needs a little more training on the concept of, well, generating things😊. #ai #artificialintelligence #aicontent #chatgpt #aimarketing #productmarketing #contentmarketing #marketingautomation #demandgeneration Fortuda
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If you are a woman reading this 👇, remember you are this circle of power. If you are a man reading this, remember you have these circles of power around you and aren’t you lucky😉 . Happy International Women's Day! PS: And if you want to mention remarkable women who create, nurture and transform - be it your family, colleagues or friends - you can do so in the comments below. #iwd2024 #iwd #internationalwomensday #womenintech WOMEN IN TECH®- Global Movement
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